THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract
The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc.
The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtained through the administration of the questionnaires was analyzed using the Pearson correlation analysis. The results showed that there is a positive and significant relationship between Pricing skimming and customer retention (r=0.772; p<0.05). a positive and significant relationship between Penetration strategy and firm’s market share (r=.896; p<0.05). a positive and significant relationship between market parity and sales volume (r=0.772; p<0.05).
The study concluded that; pricing strategy has a significant effect on sales performance in Unilever Nigeria Plc.
The study suggested that; Unilever Nigeria PLc should perform a comprehensive market research to study the market for effective pricing decision and strategy to later improve manufacturing sales; Marketing and sales managers should get sufficient training in strategic management which will help them set effective prices that would increase their sales; Marketing and sales managers should employ well thought out strategies that would help them improve on sales and their competitiveness; The government should review manufacturing competitive pricing policy and effect price control to ensure a level playing field to safeguard the manufacturing sector from undue and unfair competition.
Related Project Materials
An assessment of recruitment process innovations on employee performance in banking: a case study of Zenith Bank
Background of the Study
Employee performance is a critical driver of organizational success in the competitive banking sect...
Development of an AI-Based Network Security Analytics Tool in Federal University, Lokoja, Kogi State
Background of the Study
In an increasingly interconnected world, universities face growing threats to their networks and da...
An Evaluation of the Role of Fiscal Policy in Reducing Income Inequality in Nigeria
Background of the Study
Reducing income inequality remains a top priority for many emerging economies, and fiscal policy is...
The Effect of Natural Disasters on Tourist Arrivals in Jos, Plateau State
Background of the Study
Jos, the capital of Plateau State, is renowned for its temperate climate, stunning landscapes, a...
The Impact of Television Talk Shows on Youth Engagement in Governance: A Study of Jibia Local Government Area, Katsina State
Background of the Study
Television talk shows have become a powerful medium for promoting political and civic engagement...
An appraisal of informal education in promoting civic responsibility among students in Bwari Area Council, Federal Capital Territory
Background of the Study
Informal education, characterized by experiential and community-based learning, has increasingly b...
An Appraisal of Pediatric Pain Assessment Methods Among Nurses in Niger State
Background of the Study
Pain management in pediatric patients is an essential aspect of nursing care,...
An Investigation of the Role of Nurses in Blood Transfusion Safety in Kaduna State
Background of the Study
Blood transfusion is a critical component of healthcare, especially in cases of trauma, surgery, or anemia. Howev...
AN ASSESSMENT OF SOCIO-ECONOMIC CONSEQUENCES OF BOKO HARAM TERRORISM IN MUBI-METROPOLIS OF ADAMAWA STATE (2011-2015)
ABSTRACT
Terrorism constitute serious threats to Nigeria‘s security, affecting not only Nigeria‘s sovereignty, law and order,...
The impact of contemporary fashion trends on indigenous dress codes in Uhunmwonde Local Government, Edo State
Background of the Study
Indigenous dress codes have historically been a vital expression of cultural identity in Uhunmwond...
